A MESSAGE FROM THE PRESIDENT
A Time to Reflect and Look Ahead
Marrianne Wilson President & CEO CAA Niagara
As we settle into the winter season and approach the holidays, it’s a natural time to pause, reflect and appreciate the moments, people, and experiences that shaped the year behind us.
At CAA Niagara, everything we do starts with our Members. Whether we're helping someone on a snowy roadside, protecting a family through insurance, planning a long-awaited vacation, or supporting the communities we call home, our goal is simple: to be there when our Members need us most.
The holiday season brings celebrations, traditions, and time with family and friends. It also happens to be one of our busiest times of year. While many of us are enjoying holiday gatherings, our Emergency Roadside Services team will be out in the cold, helping Members through snowstorms, dead batteries, and flat tires. Behind the scenes, employees across our club will also be working throughout the season, answering calls, assisting customers, processing travel plans and insurance needs, and making sure Members can count on us whenever they need a helping hand.
One of the things I'm most proud of is the commitment our people show every day. Whether they work directly with our Members or support them behind the scenes, they genuinely care about making a difference. That dedication is what makes CAA Niagara special.
As we look ahead to a new year, we remain committed to supporting our Members, strengthening our communities, and continuing to earn the trust you place in us.
On behalf of everyone at CAA Niagara, thank you for choosing us. It is a privilege to serve you, and we look forward to being by your side in the year ahead, wherever the road takes you.
Wishing you and your loved ones a safe, healthy, and joyful holiday season, and all the best in the New Year.
When winter roads get tricky, a little preparation goes a long way. | PHOTO: GALINA LYA/ADOBE STOCK
A MESSAGE FROM THE BOARD CHAIR
Celebrating a Year of Growth and Community Impact
Kathy Uher Chair, Board of Directors CAA Niagara
It is a privilege to begin my term as Chair of the Board of CAA Niagara. I look forward to working with my fellow Board members and the CAA Niagara team as we continue to serve our Members and our community. I also want to thank Bill Kerr for his leadership and dedicated service as Chair. As another year comes to a close, it’s a time to reflect on what we have accomplished together and to look ahead at the year to come. This year, we continued to focus on creating more value for our Members, including the launch of our Gift Card program, which allows Members to earn CAA Dollars® on everyday purchases and redeem them toward Membership fees and other CAA products and services.
Giving back also remained an important part of our year. We launched our first employee Community Boost program and were proud to support Tappy Tots, an app created by CAA Niagara team member Dan Sanderson. Inspired by his experience as the father of a child with autism, Dan created the app to make communication more accessible for people who are non-verbal or have communication challenges.
We also welcomed the Humane Society of Greater Niagara and Niagara Children’s Centre as our 2026 Community Boost partners, continuing our commitment to organizations that make a difference across Niagara.
These accomplishments reflect our employees’ dedication, the strength of our partnerships and the continued trust of our Members.
On behalf of the Board of Directors, thank you for being part of CAA Niagara. As you travel this winter, please take care of yourselves and each other, and remember to slow down and move over for those working at the roadside. I wish you and your family a safe and happy winter season and all the best in the year ahead.
A MESSAGE FROM THE PRESIDENT
A Time to Reflect and Look Ahead
Marrianne Wilson President & CEO CAA Niagara
As we settle into the winter season and approach the holidays, it’s a natural time to pause, reflect and appreciate the moments, people, and experiences that shaped the year behind us.
At CAA Niagara, everything we do starts with our Members. Whether we're helping someone on a snowy roadside, protecting a family through insurance, planning a long-awaited vacation, or supporting the communities we call home, our goal is simple: to be there when our Members need us most.
The holiday season brings celebrations, traditions, and time with family and friends. It also happens to be one of our busiest times of year. While many of us are enjoying holiday gatherings, our Emergency Roadside Services team will be out in the cold, helping Members through snowstorms, dead batteries, and flat tires. Behind the scenes, employees across our club will also be working throughout the season, answering calls, assisting customers, processing travel plans and insurance needs, and making sure Members can count on us whenever they need a helping hand. One of the things I'm most proud of is the commitment our people show every day. Whether they work directly with our Members or support them behind the scenes, they genuinely care about making a difference. That dedication is what makes CAA Niagara special. As we look ahead to a new year, we remain committed to supporting our Members, strengthening our communities, and continuing to earn the trust you place in us. On behalf of everyone at CAA Niagara, thank you for choosing us. It is a privilege to serve you, and we look forward to being by your side in the year ahead, wherever the road takes you.
Wishing you and your loved ones a safe, healthy, and joyful holiday season, and all the best in the New Year.
When winter roads get tricky, a little preparation goes a long way. | PHOTO: GALINA LYA/ADOBE STOCK
A MESSAGE FROM THE BOARD CHAIR
Celebrating a Year of Growth and Community Impact
Kathy Uher Chair, Board of Directors CAA Niagara
It is a privilege to begin my term as Chair of the Board of CAA Niagara. I look forward to working with my fellow Board members and the CAA Niagara team as we continue to serve our Members and our community. I also want to thank Bill Kerr for his leadership and dedicated service as Chair. As another year comes to a close, it’s a time to reflect on what we have accomplished together and to look ahead at the year to come. This year, we continued to focus on creating more value for our Members, including the launch of our Gift Card program, which allows Members to earn CAA Dollars® on everyday purchases and redeem them toward Membership fees and other CAA products and services.
Giving back also remained an important part of our year. We launched our first employee Community Boost program and were proud to support Tappy Tots, an app created by CAA Niagara team member Dan Sanderson. Inspired by his experience as the father of a child with autism, Dan created the app to make communication more accessible for people who are non-verbal or have communication challenges. We also welcomed the Humane Society of Greater Niagara and Niagara Children’s Centre as our 2026 Community Boost partners, continuing our commitment to organizations that make a difference across Niagara.
These accomplishments reflect our employees’ dedication, the strength of our partnerships and the continued trust of our Members.
On behalf of the Board of Directors, thank you for being part of CAA Niagara. As you travel this winter, please take care of yourselves and each other, and remember to slow down and move over for those working at the roadside. I wish you and your family a safe and happy winter season and all the best in the year ahead.